SMARTMOUTH
For more than two decades, SmartMouth has worked to make bad breath a thing of the past.
In 1993, SmartMouth Oral Health Labratories was founded by Dr. Marvin Cohen, a leading authority on halitosis. His many years of research on the cause of bad breath led to the creation of SmartMouth’s patented zinc ion activated technology. This new technology addressed the underlying issue of eliminating sulfur gas production which was the root cause of bad breathe.
SmartMouth’s two-solution oral rinse combats sulfur gases commonly found in the mouth. The Sulfur Eliminating Solution, which destroys sulfur gases, and the zinc-rich Activating Solution, when mixed together, activate zinc ions that block germs from producing sulfur. Rinsing with the combined solutions releases zinc ions that eliminate bad breath and prevents it for 12 hours. Used in the morning and at night, SmartMouth can provide fresh breath for a full 24 hours.
Ray Barrett took an interest in SmartMouth’s technology and invested. “In the course of my career, I’ve learned that if you don’t innovate, you disintegrate,” Barrett says. “The science behind SmartMouth is truly innovative. It works differently by employing zinc ion technology that not only stops bad breath but prevents it. It’s truly a daily cure for bad breath. That’s innovation, but that’s not all — they have other products in their pipeline.”
In August of 2016, Ray was approached by Dr. Cohen and asked to serve on the board, and Ray accepted.
Ray then participated in driving sales to record growth year after year in the five years he served as chairman. SmartMouth majority owners decided to make SmartMouth available for sale in 2020. After discussions with ownership, Ray resigned as Chairman of SmartMouth in order to put together an investment group to purchase the company. Unfortunately, the investment group was unable to agree with ownership on price.
Ray was asked to rejoin the board in 2021 and agreed to serve. After serving for two additional years, Ray resigned from the board on September 1, 2023.